THE DRAIN BROS · MEDIA KIT · OCTOBER 2026

ABOUT (short)
The Drain Bros is the media outlet of St. Louis brothers Tom Craig and Michael Proctor. Tom runs the cable, the camera and the jetter; Mike runs the pages, the numbers and the software. Real jobs, hard lessons, no fluff.

ABOUT (long)
The Drain Bros is where the real jobs, the hard lessons and the business behind a St. Louis drain company go public. Brothers Tom Craig and Michael Proctor run Able Rooter, a drain and sewer shop with a 5.0-star Google rating on 1,052 reviews. Tom brings the field: cable, camera, jetter and coaching through Sewers Paid For It. Mike brings the market: websites, search and the ServicePlumber software through Absolute First Media. Together they publish The Straight Pipe Standard, a public set of fair-dealing rules for the trade: the price before the machine starts, real reviews only, and numbers with sources.

VERIFIED FACTS
- 1.01M: Views on the top three clips (Source: TikTok @sewerspaidforit.com, Oct 27, 2026)
- 5.0 ★: Google rating on 1,052 reviews for Able Rooter (Source: Google Maps, Oct 27, 2026)
- 83%: Of written reviews name Tom (282 of 340) (Source: Manual count, Oct 24, 2026)
- 6: Rules in The Straight Pipe Standard (Source: thedrainbros.com/#standard)

PEOPLE
- Tom Craig, The field: Drain and sewer technician, trainer, plumbing estimator and jetting expert. Coach at Sewers Paid For It.
- Michael Proctor, The market: Marketer since the Overture era of paid search. Builds the websites, rankings and software at Absolute First Media.

COLORS
- Hi-vis #FFC72C: Primary accent, Tom
- Night #0E0F12: Background
- Steel #16181D: Cards
- Signal blue #7FC4FF: Mike's accent
- Paper #F4F4F1: Type on dark

TYPE
- Display: Archivo Condensed Black
- Text: Public Sans
- Data: JetBrains Mono

VOICE: Loud, honest, a little funny. Show the job, say the price, never sell on fear.

Online: https://thedrainbros.com/press/