The Drain Bros Follow
St. Louis · Tom Craig & Michael Proctor

Two brothers. One truck. No fluff.

Tom runs the cable, the camera and the jetter. Mike runs the pages, the numbers and the software. The Drain Bros is where the real jobs, the hard lessons and the business behind a St. Louis drain company go public.

Brothers Michael Proctor and Thomas Craig in Able Rooter work shirts
Tom · The fieldMike · The market
2.1M+Video views on TikTok and YouTube1
84K+TikTok likes across both channels1
1,182Reviews for Able Rooter: 5.0 ★ on 1,065 Google, plus Facebook and Yelp2
83%Of written reviews name Tom2
The Brothers

The door and the data.

Tom walks in hot. Mike looks at the number twice. One shop needs both, and so does yours.

Tom Craig · The field

TomMain tech. Real energy.

Tom runs the cable, the camera and the jetter for Able Rooter in South City St. Louis, and trained field techs at Roto-Rooter St. Louis before that. Other drain companies call him when their snake or jetter hose is stuck in a line.

  • Closing at the door: price before the machine starts
  • Google reviews: asking by name, every job
  • Training and riding along with techs
  • Hydro jetting and camera work as service lines
  • Short video straight from the truck
Michael Proctor · The market

MikeKeeps it straight.

Tom's brother and co-founder, and the builder of ServicePlumber. Mike sold search ads back when Overture sold clicks on Yahoo. He builds what brings the phone call before the truck ever rolls.

  • Which cities and ZIP codes to own
  • Websites with service and city pages that rank
  • Google Business Profile, reviews and short video
  • The desk, tracking, Search Console and analytics
  • AI search: answers ChatGPT and Google can quote
The Playbook

Five rules from the truck.

What gets coached, in the words we use every day.

  1. Say the price before the machine starts.A straight number at the door builds more trust than any discount.
  2. Put the clog on the screen.Run the camera with the customer watching. People pay for what they can see.
  3. Ask for the review in the driveway.Every finished job ends with a request, by name, while the yard is still wet.
  4. Know the number twice.Tom brings the energy; Mike checks the math. A shop needs both.
  5. Be the guy from their part of town.Local pages, local streets, a real name on the truck.
Social strategy

How a drain job gets a million views.

The same method Tom coaches. No ad budget behind the top three clips, just real jobs and a phone.

The recipe

  1. 1
    Film the real problemThe flooded basement, the overflowing floor drain. Real stakes hold attention.
  2. 2
    Hook in the first secondWords on screen, like "Do you flush wipes?", before anyone can scroll.
  3. 3
    One lesson per videoFlushable wipes aren't. People share what they learn.
  4. 4
    Tag the city, own the profileSt. Louis on the clip, the shop and number in the bio, the website one tap away.
  5. 5
    Turn the clip into a pageThe same job becomes a job story on the website, so the video keeps working in search.
Coaching · sewerspaidforit.com

Get both brothers on the call.

Every plan includes both of us. Book Tom for the field, Mike for the market, or both on the same call. Same price.

Strategy call

$297one time
  • 60-minute Zoom with Tom
  • A written list of your next three moves
Book it

Phone & Zoom

$497/ month
  • Two 45-minute Zoom calls a month
  • Text Tom on weekdays
  • Monthly check of reviews and closing rate
Book it

Shop Coaching

$1,497/ month · 3-month start
  • Weekly 45-minute Zoom
  • Monthly scorecard: reviews, closing rate, average ticket
  • Review of your recorded sales calls
  • Google review-request system set up
Book it

Inner Circle

$2,997/ month · 3-month start
  • Everything in Shop Coaching
  • Monthly team training on Zoom
  • Ride-along review of tech calls
  • Priority texts; ServicePlumber Good included
Book it

Plans and prices as listed on sewerspaidforit.com, Oct 2026. Booking and payment happen there; Tom confirms the plan on the first call.3

Website, SEO and app · Absolute First Media

Marketing and software pricing

The website, SEO and ServicePlumber app behind this work come from Absolute First Media. These are the same prices listed on absolutefirstmedia.com, so you pay the same wherever you find us.

Good

Just the service app. Add the Absolute First SEO plugin app or your progress will be slower.

$725 / month

+ $998 setup · $1,723 to start

  • Customers, jobs, calendar and lead follow-up
  • Sales reports and connected Google reporting
  • 25 AI article drafts per month
Start Good — $1,723 today
Recommended

Better

SEO and app. Keep your website.

$1,649 / month

+ $2,998 setup · $4,647 to start

  • SEO service included
  • Everything in Good, up to 5 team members
  • Existing website and lead capture connected
  • 50 AI article drafts per month
Start Better — $4,647 today

Best

Full service: website, SEO and app. We treat your business like it's ours to lose.

$3,499 / month

+ $4,998 setup · $8,497 to start

  • Branded service website, up to 12 core pages
  • 100 articles per month and monthly content expansion
  • Link building and industry forum management
  • Business coaching, plus pricing and sales training
Start Best — $8,497 today

Add-on services (plan clients save 10%)

PPC and Google AdsFrom $750/mo or 15% of ad spend, whichever is higher, + $750 setup
Local Services Ads$395/mo + $250 setup
Paid socialFrom $750/mo or 15% of ad spend + $500 setup
Email marketingFrom $1,000/mo
Social media managementFrom $1,250/mo
Conversion rate optimizationFrom $1,500/mo
AI website assistantFrom $3,500 + $250/mo
DIY SEO appFrom $49/mo, no setup fee

Setup plus the first month is due at signup. Ad spend, platform fees, domains and taxes are separate and paid in accounts you own. No plan guarantees rankings or jobs. Coaching programs on this page are priced separately.

How it all works together

One loop. Five businesses.

Every piece feeds the next. The media earns attention, the coaching teaches, the agency builds, the app runs it, and the shop proves it, then becomes the next episode.

  1. 01The Drain BrosAttentionReal jobs on video pull in homeowners and shop owners. 2.1M+ video views on TikTok and YouTube.
  2. 02Sewers Paid For ItTeachingShop owners who watch get coached on the door, the price and the reviews.
  3. 03Absolute First MediaBuildingWebsites, SEO and apps so the shop gets found on Google and in AI answers.
  4. 04ServicePlumberRunningThe desk records every job, and each job becomes the next page and the next report.
  5. 05Able RooterProvingThe real shop tests everything first, then the results become the next episode.

↻ Back to 01. Each turn of the loop helps one more shop and one more homeowner.

The Straight Pipe Standard

Fair to the customer. Fair to the trade.

Too many people get burned by surprise prices, fake reviews and scare tactics. We can't police an industry, but we can set the standard in public, live by it, and coach every shop we work with to do the same.

  1. The price before the machine starts.A clear number at the door. No surprise totals.
  2. Show the problem.Camera on, customer watching. No work sold on fear.
  3. Real reviews only.Asked for by name, never bought, never written by the shop.
  4. No fake urgency.No countdowns, no "only today" pressure.
  5. Numbers with sources.Every claim names where it came from and when.
  6. Say what you don't know.Cleaning a line isn't a repair. Say so.
Talk to the brothers

Pick a door.

Need a drain opened in St. Louis? Call the shop. Want to run your shop like ours? Book coaching. Want the website, the rankings and the app? Talk to Mike.

Drain opened in St. Louis · Able Rooter(314) 372-0299
Coaching · sewerspaidforit.comBook a strategy call
Marketing & software · Text Mike(636) 359-1153
Word of the day · The Drain Bros
“Show up when you said you would. That's half the battle won.”
Straight from the van · a new one every dayNo. 1 of 365