The Drain Bros
Media outlet · St. Louis

Two brothers. One truck. No fluff.

Real jobs, hard lessons and the business behind a St. Louis drain company. Everything you need to feature, write about or partner with The Drain Bros.

Download the full kit (.zip)Fact sheet (PDF)
About · short

The Drain Bros is the media outlet of St. Louis brothers Tom Craig and Michael Proctor. Tom runs the cable, the camera and the jetter; Mike runs the pages, the numbers and the software. Real jobs, hard lessons, no fluff.

About · long

The Drain Bros is where the real jobs, the hard lessons and the business behind a St. Louis drain company go public. Brothers Tom Craig and Michael Proctor run Able Rooter, a drain and sewer shop with a 5.0-star Google rating on 1,052 reviews. Tom brings the field: cable, camera, jetter and coaching through Sewers Paid For It. Mike brings the market: websites, search and the ServicePlumber software through Absolute First Media. Together they publish The Straight Pipe Standard, a public set of fair-dealing rules for the trade: the price before the machine starts, real reviews only, and numbers with sources.

Copy freely. Keep figures with their dates.

Tom Craig

The field

Drain and sewer technician, trainer, plumbing estimator and jetting expert. Coach at Sewers Paid For It.

Michael Proctor

The market

Marketer since the Overture era of paid search. Builds the websites, rankings and software at Absolute First Media.

Verified facts

The numbers, with receipts.

1.01MViews on the top three clipsTikTok @sewerspaidforit.com, Oct 27, 2026
5.0 ★Google rating on 1,052 reviews for Able RooterGoogle Maps, Oct 27, 2026
83%Of written reviews name Tom (282 of 340)Manual count, Oct 24, 2026
6Rules in The Straight Pipe Standardthedrainbros.com/#standard
Brand

Logo, color and type.

Hi-vis#FFC72CPrimary accent, Tom
Night#0E0F12Background
Steel#16181DCards
Signal blue#7FC4FFMike's accent
Paper#F4F4F1Type on dark
DisplayArchivo Condensed Black
TextPublic Sans
DataJetBrains Mono

Voice. Loud, honest, a little funny. Show the job, say the price, never sell on fear.